Statistics
Publications
42
Citations
4.2K
H-Index
25
Active since
1998
Ganesh Iyer is an author at University of California, Berkeley specializing in economics, business, and business economics.
Publications per year
1998–2023
42
42
Ganesh Iyer, David Soberman, J. Miguel Villas‐Boas · Marketing Science · 2005 · 536 citations
Coordinating Channels Under Price and Nonprice Competition
Ganesh Iyer · Marketing Science · 1998 · 357 citations
Research Note Consumer Addressability and Customized Pricing
Yuxin Chen, Ganesh Iyer · Marketing Science · 2002 · 265 citations
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