Concepedia

Ganesh Iyer

GI

Statistics

Publications

36

Citations

3.8K

H-Index

24

Active since

1998

Affiliations

University of California, Berkeley(Current)

Washington University in St. Louis

University of Toronto

Rice University

INSEAD

Ganesh Iyer is an author at University of California, Berkeley specializing in business, marketing, and economics.

ORCID

Top concepts

Publications per year

1998–2023

36

Publications

36

The Targeting of Advertising

Ganesh Iyer, David Soberman, J. Miguel Villas‐Boas · Marketing Science · 2005 · 529 citations

, , +16

A Bargaining Theory of Distribution Channels

Ganesh Iyer, J. Miguel Villas‐Boas · Journal of Marketing Research · 2003 · 379 citations

, , +22

Coordinating Channels Under Price and Nonprice Competition

Ganesh Iyer · Marketing Science · 1998 · 352 citations

Job Satisfaction, Job Performance, and Effort: A Reexamination Using Agency Theory

Markus Christen, Ganesh Iyer, David Soberman · Journal of Marketing · 2005 · 320 citations

, , +13

Research Note Consumer Addressability and Customized Pricing

Yuxin Chen, Ganesh Iyer · Marketing Science · 2002 · 262 citations

, , +15

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