Concepedia
Statistics
Publications
27
Citations
2.3K
H-Index
20
Active since
2000
Affiliations
INSEAD(Current)
University of Toronto
University of California, Berkeley
Washington University in St. Louis
Rice University
David Soberman is an author at INSEAD specializing in management, marketing, and business.
Top concepts
ManagementMarketingBusinessConsumer ResearchEconomicsConsumer BehaviorAdvertisingMarket DesignBusiness StrategyAntitrust Enforcement
Publications per year
2000–2022
The Targeting of Advertising
Ganesh Iyer, David Soberman, J. Miguel Villas‐Boas · Marketing Science · 2005 · 529 citations
Consumer Uncertainty, Effective Media Strategy, Targeted Advertising +16
Job Satisfaction, Job Performance, and Effort: A Reexamination Using Agency Theory
Markus Christen, Ganesh Iyer, David Soberman · Journal of Marketing · 2005 · 320 citations
Job Satisfaction, Employee Attitude, Performance Studies +13
Markus Christen, Ganesh Iyer, David Soberman · Journal of Marketing · 2006 · 212 citations
Behavior-Based Discrimination: Is It a Winning Play, and If So, When?
Amit Pazgal, David Soberman · Marketing Science · 2008 · 155 citations
Consumer Uncertainty, Behavioral Decision Making, Discrimination +28
Social Responsibility and Product Innovation
Ganesh Iyer, David Soberman · Marketing Science · 2016 · 124 citations
Socially Responsible Product, Consumer Research, Economic Value +17
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