28
Publications
2.2K
Citations
25
H-Index
2002
Active since
Yuxin Chen is an author at New York University specializing in marketing, management, and business.
Top concepts
MarketingManagementBusinessConsumer ResearchEconomicsConsumer UncertaintyMarket DesignSearch CostsConsumer BehaviorInteractive Marketing
Publications per year
2002–2023
28
28
Fuzzy Dijkstra algorithm for shortest path problem under uncertain environment
Yong Deng, Yuxin Chen, Yajuan Zhang et al. · Applied Soft Computing · 2011 · 450 citations
Research Note Consumer Addressability and Customized Pricing
Yuxin Chen, Ganesh Iyer · Marketing Science · 2002 · 262 citations
Yuxin Chen, Ganesh Iyer, Vineet Padmanabhan · Marketing Science · 2002 · 119 citations
Consumer Uncertainty, Digital Marketing, Consumer Research +16
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