Statistics
Publications
22
Citations
1.2K
H-Index
18
Active since
2009
Song Yao is an author at Washington University in St. Louis specializing in business, economics, and marketing.
Publications per year
2009–2021
22
22
How do firms make money selling digital goods online?
Anja Lambrecht, Avi Goldfarb, Alessandro Bonatti et al. · Marketing Letters · 2014 · 169 citations · Full text
Determining Consumers’ Discount Rates with Field Studies
Song Yao, Carl F. Mela, Jeongwen Chiang et al. · Journal of Marketing Research · 2012 · 97 citations · Full text
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