Statistics
Publications
21
Citations
1.1K
H-Index
18
Active since
2011
Song Yao is an author at Washington University in St. Louis specializing in management, marketing, and consumer research.
Publications per year
2011–2021
21
21
How do firms make money selling digital goods online?
Anja Lambrecht, Avi Goldfarb, Alessandro Bonatti et al. · Marketing Letters · 2014 · 169 citations
Digital Goods Online, Electronic Marketplace, Digital Business +6
Determining Consumers’ Discount Rates with Field Studies
Song Yao, Carl F. Mela, Jeongwen Chiang et al. · Journal of Marketing Research · 2012 · 96 citations
Consumer Economics, Consumer Uncertainty, Applied Economics +21
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