Anna Tuchman - Concepedia

Author

Anna Tuchman

Kellogg's (Canada)ORCID

Also Known As

Anna E. Tuchman, Anna Tuchman, Tuchman, A

Publications

791

Citations

H-Index

Concepts

All Affiliations

Kellogg's (Canada)Northwestern University University of Chicago Washington University in St. Louis Boston University

About

Anna Tuchman is an author at Kellogg's (Canada) specializing in marketing, consumer research, and business.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	4	4	324
2	Management	4	4	368
3	Health Sciences	2	2	88
4	Arts	1	1	100
5	Public Health	1	1	66

Anna Tuchman

Publications

703

Citations

H-Index

Page 1

	Year	Citations
EXPRESS: the impact of soda taxes: pass-through, tax avoidance, and nutritional effects Stephan Seiler, Anna Tuchman, Song Yao Spiral (Imperial College London)	2020	161
TV Advertising Effectiveness and Profitability: Generalizable Results From 288 Brands Bradley Shapiro, Günter J. Hitsch, Anna Tuchman Econometrica Entertainment MarketingConsumer UncertaintyBrand StrategyConsumer ResearchTv Advertising Effectiveness	2021	139
Frontiers: Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact? Jūra Liaukonytė, Anna Tuchman, Xinrong Zhu Marketing Science Political ConsumerismBoycott/buycott MovementsConsumer ResearchBuying BehaviorConsumer Culture	2022	100
The Impact of Soda Taxes: Pass-through, Tax Avoidance, and Nutritional Effects Stephan Seiler, Anna Tuchman, Song Yao SSRN Electronic Journal	2018	70
Advertising and Demand for Addictive Goods: The Effects of E-Cigarette Advertising Anna Tuchman Marketing Science Digital MarketingTargeted AdvertisingConsumer ResearchCommunicationHarm Reduction	2019	66
Television ad-skipping, consumption complementarities and the consumer demand for advertising Anna Tuchman, Harikesh S. Nair, Pedro M. Gardete Quantitative Marketing and Economics EconomicsConsumer EconomicsAdvertisingTargeted AdvertisingManagement	2017	63
Advertising and Demand for Addictive Goods: The Effects of E-Cigarette Advertising Anna Tuchman SSRN Electronic Journal	2018	29
Gender-Based Pricing in Consumer Packaged Goods: A Pink Tax? Sarah Moshary, Anna Tuchman, Natasha Vajravelu Marketing Science Consumer EconomicsConsumer ResearchPersonal Care CategoryPricing PolicyGender Disparity	2023	22
Where Does Advertising Content Lead You? We Created a Bookstore to Find Out Ilya Morozov, Anna Tuchman SSRN Electronic Journal	2022	12
Estimating the Value of Offsite Tracking Data to Advertisers: Evidence from Meta Nils Wernerfelt, Anna Tuchman, Bradley Shapiro, Marketing Science	2024	11

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