Concepedia
Statistics
Publications
13
Citations
703
H-Index
10
Active since
2017
Affiliations
Kellogg's (Canada)(Current)
Northwestern University
University of Chicago
Washington University in St. Louis
Boston University
Anna Tuchman is an author at Kellogg's (Canada) specializing in marketing, consumer research, and business.
Top concepts
MarketingConsumer ResearchBusinessManagementAdvertisingConsumer BehaviorAdvertising EffectivenessHealthEconomicsBrand Awareness
Publications per year
2017–2024
EXPRESS: the impact of soda taxes: pass-through, tax avoidance, and nutritional effects
Stephan Seiler, Anna Tuchman, Song Yao · Spiral (Imperial College London) · 2020 · 161 citations
TV Advertising Effectiveness and Profitability: Generalizable Results From 288 Brands
Bradley Shapiro, Günter J. Hitsch, Anna Tuchman · Econometrica · 2021 · 139 citations
Entertainment Marketing, Consumer Uncertainty, Brand Strategy +18
Frontiers: Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact?
Jūra Liaukonytė, Anna Tuchman, Xinrong Zhu · Marketing Science · 2022 · 100 citations
Political Consumerism, Boycott/buycott Movements, Consumer Research +19
The Impact of Soda Taxes: Pass-through, Tax Avoidance, and Nutritional Effects
Stephan Seiler, Anna Tuchman, Song Yao · SSRN Electronic Journal · 2018 · 70 citations · Full text
Advertising and Demand for Addictive Goods: The Effects of E-Cigarette Advertising
Anna Tuchman · Marketing Science · 2019 · 66 citations
Digital Marketing, Targeted Advertising, Consumer Research +19
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