Concepedia
Statistics
Publications
12
Citations
599
H-Index
11
Active since
2016
Affiliations
University of Chicago(Current)
Kellogg's (Canada)
Bradley Shapiro is an author at University of Chicago specializing in marketing, consumer research, and advertising.
Top concepts
MarketingAdvertisingConsumer ResearchManagementHealth PolicyPublic HealthEconomic AnalysisAdvertising EffectivenessBusinessMedicine
Publications per year
2016–2024
Positive Spillovers and Free Riding in Advertising of Prescription Pharmaceuticals: The Case of Antidepressants
Bradley Shapiro · Journal of Political Economy · 2017 · 207 citations · Full text
TV Advertising Effectiveness and Profitability: Generalizable Results From 288 Brands
Bradley Shapiro, Günter J. Hitsch, Anna Tuchman · Econometrica · 2021 · 139 citations
Entertainment Marketing, Consumer Uncertainty, Brand Strategy +18
Bradley Shapiro · SSRN Electronic Journal · 2016 · 77 citations · Full text
Promoting Wellness or Waste? Evidence from Antidepressant Advertising
Bradley Shapiro · American Economic Journal Microeconomics · 2022 · 38 citations
Prescription Drugs Drives, Targeted Advertising, Consumer Research +21
Advertising in Health Insurance Markets
Bradley Shapiro · Marketing Science · 2018 · 31 citations
Consumer Uncertainty, Health Insurance Markets, Targeted Advertising +19
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