Concepedia

Jeongwen Chiang

JC

17

Publications

1.8K

Citations

16

H-Index

1991

Active since

Affiliations

Washington University in St. Louis(Current)

Hong Kong University of Science and Technology

China Europe International Business School

Cheung Kong Graduate School of Business

Duke University

Jeongwen Chiang is an author at Washington University in St. Louis specializing in management, business, and marketing.

Top concepts

BusinessManagementMarketingEconomicsConsumer ChoiceConsumer BehaviorConsumer ResearchMarket DesignMicroeconomicsDecision Theory

Publications per year

1991–2021

17

Publications

17

The Decomposition of Promotional Response: An Empirical Generalization

David Bell, Jeongwen Chiang, Vineet Padmanabhan · Marketing Science · 1999 · 429 citations

Customer Satisfaction, Consumer Uncertainty, Empirical Generalization +19

A Simultaneous Approach to the Whether, What and How Much to Buy Questions

Jeongwen Chiang · Marketing Science · 1991 · 268 citations

Consumer Research, Market Design, Buying Behavior +16

The effects of the dimensions of technology readiness on technology acceptance: An empirical analysis

Shun Yin Lam, Jeongwen Chiang, A. Parasuraman · Journal of Interactive Marketing · 2008 · 209 citations

Markov chain Monte Carlo and models of consideration set and parameter heterogeneity

Jeongwen Chiang, Siddhartha Chib, Chakravarthi Narasimhan · Journal of Econometrics · 1998 · 184 citations

Parameter Heterogeneity, Statistical Inference, Markov Chain Monte Carlo +5

Product development strategies for established market pioneers, early followers, and late entrants

William T. Robinson, Jeongwen Chiang · Strategic Management Journal · 2002 · 112 citations

Consumer-driven Product Development, Market Pioneers, New Product Sales +15

Rows per page

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