Shun Yin Lam

Customer Value, Satisfaction, Loyalty, and Switching Costs: An Illustration From a Business-to-Business Service Context

Shun Yin Lam, Venkatesh Shankar, M. Krishna Erramilli et al. · Journal of the Academy of Marketing Science · 2004 · 1.8K citations

Customer Satisfaction, Service Quality, Customer Value +9

The effects of the dimensions of technology readiness on technology acceptance: An empirical analysis

Shun Yin Lam, Jeongwen Chiang, A. Parasuraman · Journal of Interactive Marketing · 2008 · 209 citations

The Effect of the Servicescape on Service Workers

Janet Turner Parish, Leonard L. Berry, Shun Yin Lam · Journal of Service Research · 2007 · 128 citations

Customer Satisfaction, Human Resource Management, Social Work +17

Asymmetries in the Effects of Drivers of Brand Loyalty Between Early and Late Adopters and across Technology Generations

Shun Yin Lam, Venkatesh Shankar · Journal of Interactive Marketing · 2013 · 111 citations · Full text

Evaluating Promotions in Shopping Environments: Decomposing Sales Response into Attraction, Conversion, and Spending Effects

Shun Yin Lam, Mark Vandenbosch, John Hulland et al. · Marketing Science · 2001 · 108 citations

Customer Satisfaction, Online Customer Behavior, Sales Response +15