Concepedia

Pingali Venugopal

PV

Statistics

Publications

9

Citations

898

H-Index

9

Active since

1999

Affiliations

Xavier School of Management(Current)

Indian Institute of Management Ahmedabad

Pingali Venugopal is an author at Xavier School of Management specializing in management, business, and interactive marketing.

Top concepts

ManagementBusinessMarketingConsumer BehaviorConsumer ResearchDigital MarketingCustomer SatisfactionInteractive MarketingArtsSocial Media

Publications per year

1999–2021

9

Publications

9

World Development Indicators 1997. The World Bank

Pingali Venugopal · Management and Labour Studies · 1999 · 471 citations

Economics, Public Policy, Economic Development +4

Social media content strategy for sport clubs to drive fan engagement

Balamurugan Annamalai, Masayuki Yoshida, Sanjeev Varshney et al. · Journal of Retailing and Consumer Services · 2021 · 126 citations

Social Media, Fan Engagement, Sport Clubs +10

The impact of salesperson customer orientation on sales performance via mediating mechanism

Rakesh Kumar Singh, Pingali Venugopal · Journal of Business and Industrial Marketing · 2015 · 91 citations

Marketing Analytics, Customer Satisfaction, Digital Marketing +23

Context-general and Context-specific Determinants of Online Satisfaction and Loyalty for Commerce and Content Sites

Anand Jaiswal, Rakesh Niraj, Pingali Venugopal · Journal of Interactive Marketing · 2010 · 76 citations

Analysis of Growth Stages in Small Firms: A Case Study of Automobile Ancillaries in India

Reshmi Mitra, Pingali Venugopal · Journal of Small Business Management · 1999 · 64 citations

1–5 of 9