Tram-Anh Ngoc Pham

Statistics

Publications

Citations

320

H-Index

Active since

2016

Affiliations

Ho Chi Minh City University of Technology(Current)

Vietnam National University Ho Chi Minh City

The University of Western Australia

Tram-Anh Ngoc Pham is an author at Ho Chi Minh City University of Technology specializing in health services research, customer satisfaction, and psychological well-being.

ORCID

Publications per year

2016–2022

Publications

The effects of interaction behaviors of service frontliners on customer participation in the value co-creation: a study of health care service

Le Nguyen Hau, Tram-Anh Ngoc Pham, Phạm Ngọc Thúy · Service Business · 2016 · 123 citations

Business, Marketing, Marketing Management +17

Relating brand anxiety, brand hatred and obsess: Moderating role of age and brand affection

Arnold Japutra, Sanjit Kumar Roy, Tram-Anh Ngoc Pham · Journal of Retailing and Consumer Services · 2021 · 62 citations

Business, Marketing, Marketing Management +11

Customer value cocreation activities

Tram-Anh Ngoc Pham, Jill Sweeney, Geoffrey N. Soutar · Journal of Service Theory and Practice · 2019 · 37 citations

Social Sciences, Health Behavior, Psychology +14

Customer service co-creation literacy for better service value: evidence from the health-care sector

Tram-Anh Ngoc Pham, Le Nguyen Hau, Dung Tien Nguyen et al. · Journal of Services Marketing · 2022 · 27 citations · Full text

Management, Health Services Administration, Health Literacy +13

The transformative outcomes of frontline employee adaptability for service value co-creation: a study of the banking sector

Le Nguyen Hau, Tram-Anh Ngoc Pham, Thuy Ngoc Pham · International Journal of Bank Marketing · 2021 · 22 citations

Management, Organizational Behavior, Banking +16

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