Concepedia

Phạm Ngọc Thúy

PN

Statistics

Publications

10

Citations

486

H-Index

10

Active since

2010

Affiliations

Ho Chi Minh City University of Technology(Current)

Vietnam National University Ho Chi Minh City

Western Sydney University

Phạm Ngọc Thúy is an author at Ho Chi Minh City University of Technology specializing in business, customer satisfaction, and marketing.

Publications per year

2010–2021

10

Publications

10

The effects of interaction behaviors of service frontliners on customer participation in the value co-creation: a study of health care service

Le Nguyen Hau, Tram-Anh Ngoc Pham, Phạm Ngọc Thúy · Service Business · 2016 · 123 citations

Business, Marketing, Marketing Management +17

Impact of service personal values on service value and customer loyalty: a cross-service industry study

Le Nguyen Hau, Phạm Ngọc Thúy · Service Business · 2011 · 65 citations

Business, Marketing, Marketing Management +17

Customer participation to co-create value in human transformative services: a study of higher education and health care services

Le Nguyen Hau, Phạm Ngọc Thúy · Service Business · 2015 · 61 citations

Business, Health Care Management, Health Services Administration +14

Service personal values and customer loyalty

Phạm Ngọc Thúy, Le Nguyen Hau · International Journal of Bank Marketing · 2010 · 59 citations

Business, Marketing, Marketing Management +13

Using service convenience to reduce perceived cost

Phạm Ngọc Thúy · Marketing Intelligence & Planning · 2011 · 56 citations

Business, Marketing, Service Design +12

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