Concepedia

Kamel Jedidi

KJ

46

Publications

4.5K

Citations

34

H-Index

1987

Active since

Affiliations

Columbia University(Current)

University of Michigan

Pennsylvania State University

College of Business Administration

University of Pennsylvania

Kamel Jedidi is an author at Columbia University specializing in marketing, management, and business.

Top concepts

MarketingManagementBusinessConsumer ResearchConsumer BehaviorStatisticsEconomicsConsumer ChoiceDecision TheoryDecision Science

Publications per year

1987–2021

46

Publications

46

Finite-Mixture Structural Equation Models for Response-Based Segmentation and Unobserved Heterogeneity

Kamel Jedidi, Harsharanjeet S. Jagpal, Wayne S. DeSarbo · Marketing Science · 1997 · 436 citations

Endemic Problems, Behavioral Decision Making, Consumer Study +25

Managing Advertising and Promotion for Long-Run Profitability

Kamel Jedidi, Carl F. Mela · Marketing Science · 1999 · 404 citations

Consumer Research, Regression Quantity Model, Market Analysis +16

Customer value analysis in a heterogeneous market

Wayne S. DeSarbo, Kamel Jedidi, Indrajit Sinha · Strategic Management Journal · 2001 · 279 citations

Marketing Analytics, Customer Satisfaction, Customer Value Analysis +18

The Long-Term Impact of Promotions on Consumer Stockpiling Behavior

Carl F. Mela, Kamel Jedidi, Douglas Bowman · Journal of Marketing Research · 1998 · 260 citations

Consumer Uncertainty, Behavioral Decision Making, Consumer Study +18

A New Approach to Country Segmentation Utilizing Multinational Diffusion Patterns

Kristiaan Helsen, Kamel Jedidi, Wayne S. DeSarbo · Journal of Marketing · 1993 · 253 citations

International Marketing, Trade, Internationalization +17

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