Concepedia
Statistics
Publications
3
Citations
2.4K
H-Index
Active since
1956
Wendell R. Smith is an author specializing in consumer segmentation, market segmentation, and marketing strategy.
Publications per year
1956–1978
Product Differentiation and Market Segmentation as Alternative Marketing Strategies
Wendell R. Smith · Journal of Marketing · 1956 · 1.6K citations
Business, Marketing, Marketing Management +16
Wendell R. Smith · Journal of Marketing · 1956 · 800 citations
Introduction to Special Section on Market Segmentation Research
Yoram Wind, Wendell R. Smith · Journal of Marketing Research · 1978 · 14 citations
Business, Economics, Marketing +12
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