Concepedia

Introduction to Special Section on Market Segmentation Research

Yoram Wind, Wendell R. Smith

Journal of Marketing Research · 1978 · 14 citations · 0 references

Concepts

BusinessEconomicsMarketingMarket SegmentationMarketing AnalyticsMarketing StrategyConsumer SegmentationCustomer SegmentationPrice SegmentationSegmentation StrategySegmentation VariablesConsumer Market SegmentationMarket Research MethodologyMarket Segment ProfilingMarket Segmentation In Pricing