Concepedia

Market Segment Profiling

Market Segment Profiling is a methodological construct in marketing research that systematically characterizes a distinct group of consumers based on psychographic attributes such as values, attitudes, interests, and lifestyles to differentiate it from other segments within a broader market.

418

Publications

24.9K

Citations

896

Authors

464

Institutions

Publications per year

2017–2026

74

Parents

Publications

418

Business marketing: understand what customers value.

James C. Anderson, James A. Narus · PubMed · 1999 · 648 citations

, , +14

The Application and Misapplication of Factor Analysis in Marketing Research

David W. Stewart · Journal of Marketing Research · 1981 · 501 citations

, , +8

Auditor Industry Specialization and Market Segmentation: Evidence from Hong Kong

Mark L. DeFond, Jere R. Francis, T.J. Wong · Auditing A Journal of Practice & Theory · 2000 · 487 citations

, , +17

Measurement of tourist satisfaction with restaurant services: A segment-based approach

Atìla Yüksel, Fisun Yüksel · Journal Of Vacation Marketing · 2003 · 452 citations

, , +17

Segmenting Markets with Conjoint Analysis

Paul E. Green, Abba Μ. Krieger · Journal of Marketing · 1991 · 428 citations

, , +17

1–5 of 418

Authors

896

  1. SD
    Sara Dolničar

    The University of Queensland, Australia

    8 publications · 642 citations

    8

    h-index

  2. WS
    Wayne S. DeSarbo

    Pennsylvania State University, United States

    4 publications · 394 citations

    4

    h-index

  3. JB
    Johan Bruwer

    University of South Australia, Australia

    3 publications · 182 citations

    4

    h-index

  4. SP
    Susan P. Douglas

    New York University, United States

    3 publications · 152 citations

    3

    h-index

  5. WE
    William E. Warren

    Sandia National Laboratories, United States

    2 publications · 210 citations

    3

    h-index

1–5 of 896

Institutions

464

  1. Pennsylvania State University

    State College, United States

    9 h-index

    11 publications

    1.4K citations

  2. The University of Queensland

    Brisbane, Australia

    6 h-index

    6 publications

    274 citations

  3. Manchester School of Architecture

    Manchester, United Kingdom

    6 h-index

    6 publications

    188 citations

  4. University of Wollongong

    Wollongong, Australia

    5 h-index

    7 publications

    690 citations

  5. Hong Kong Polytechnic University

    Hong Kong, Hong Kong

    5 h-index

    8 publications

    840 citations

  6. University of Manchester

    Manchester, United Kingdom

    4 h-index

    5 publications

    187 citations

  7. College of Business Administration

    Riga, Latvia

    4 h-index

    4 publications

    781 citations

  8. Vienna University of Economics and Business

    Vienna, Austria

    4 h-index

    4 publications

    517 citations

1–8 of 464

Venues

  1. Journal of Consumer Marketing

    16 publications · 1.4K citations

    15

    h-index

  2. Journal of Marketing Research

    18 publications · 1.4K citations

    15

    h-index

  3. Journal of Travel Research

    JTR · 14 publications · 1.3K citations

    14

    h-index

  4. European Journal of Marketing

    EJM · 14 publications · 875 citations

    12

    h-index

  5. Journal of Marketing

    JM · 14 publications · 1.4K citations

    12

    h-index

1–5