Concepedia

Psychographic Segmentation

Psychographic Segmentation is a form of market segmentation that categorizes consumers based on psychological attributes such as personality, values, attitudes, interests, and lifestyles to discern patterns in consumption behavior.

104

Publications

6.9K

Citations

233

Authors

140

Institutions

Publications per year

2017–2026

24

Variants

Psychographics

Parents

Children

Publications

104

Environmental segmentation alternatives: a look at green consumer behavior in the new millennium

Robert D. Straughan, James A. Roberts · Journal of Consumer Marketing · 1999 · 1.6K citations

, , +15

Shades of green: A psychographic segmentation of the green consumer in Kuwait using self-organizing maps

Mohamed M. Mostafa · Expert Systems with Applications · 2009 · 402 citations

, , +15

Rediscovering market segmentation.

Daniel Yankelovich, David Meer · PubMed · 2006 · 296 citations

, , +14

Lifestyle Segmentation

Patrick Vyncke · European Journal of Communication · 2002 · 257 citations

, , +17

Utility of No Sweat Labels for Apparel Consumers: Profiling Label Users and Predicting Their Purchases

Marsha A. Dickson · Journal of Consumer Affairs · 2001 · 224 citations

, , +17

1–5 of 104

Authors

233

  1. VM
    Vincent‐Wayne Mitchell

    Manchester School of Architecture, United Kingdom

    4 publications · 142 citations

    4

    h-index

  2. DA
    Denni Arli

    Griffith University, Australia

    3 publications · 85 citations

    3

    h-index

  3. SR
    Sharyn Rundle‐Thiele

    Griffith University, Australia

    3 publications · 88 citations

    3

    h-index

  4. JA
    Josef A. Mazanec

    Vienna University of Economics and Business, Austria

    2 publications · 137 citations

    2

    h-index

  5. WH
    Winston H. Mahatoo

    McMaster University, Canada

    2 publications · 85 citations

    2

    h-index

1–5 of 233

Institutions

140

  1. Griffith University

    Brisbane, Australia

    5 h-index

    12 publications

    366 citations

  2. Manchester School of Architecture

    Manchester, United Kingdom

    4 h-index

    5 publications

    160 citations

  3. Vienna University of Economics and Business

    Vienna, Austria

    3 h-index

    4 publications

    378 citations

  4. University of Manchester

    Manchester, United Kingdom

    3 h-index

    3 publications

    129 citations

  5. Hong Kong Polytechnic University

    Hong Kong, Hong Kong

    3 h-index

    6 publications

    391 citations

  6. Brunel University of London

    London, United Kingdom

    3 h-index

    6 publications

    118 citations

  7. Aarhus University

    Aarhus, Denmark

    3 h-index

    6 publications

    306 citations

  8. Miami University

    Oxford, United States

    3 h-index

    3 publications

    174 citations

1–8 of 140

Venues

  1. Journal of Consumer Marketing

    5 publications · 1.7K citations

    5

    h-index

  2. Journal of Travel & Tourism Marketing

    JTTM · 5 publications · 236 citations

    5

    h-index

  3. Social Marketing Quarterly

    4 publications · 129 citations

    4

    h-index

  4. Journal of Marketing

    JM · 4 publications · 233 citations

    4

    h-index

  5. Marketing Intelligence & Planning

    4 publications · 138 citations

    4

    h-index

1–5