Concepedia

Vincent‐Wayne Mitchell

VM

91

Publications

9.6K

Citations

45

H-Index

1988

Active since

Affiliations

Manchester School of Architecture(Current)

University of Manchester

City, University of London

The University of Sydney

Ruppin Academic Center

Vincent‐Wayne Mitchell is an author at Manchester School of Architecture specializing in management, marketing, and consumer research.

Top concepts

ManagementMarketingConsumer ResearchBusinessConsumer BehaviorCustomer SatisfactionConsumer Decision MakingBrand ManagementConsumer UncertaintyInteractive Marketing

Publications per year

1988–2024

91

Publications

91

Consumer perceived risk: conceptualisations and models

Vincent‐Wayne Mitchell · European Journal of Marketing · 1999 · 1.5K citations

Customer Satisfaction, Consumer Uncertainty, Consumer Study +16

Examining the Antecedents and Consequences of Corporate Reputation: A Customer Perspective

Gianfranco Walsh, Vincent‐Wayne Mitchell, Paul R. Jackson et al. · British Journal of Management · 2008 · 607 citations

Customer Satisfaction, Online Reputation, Corporate Reputation +16

Generation Y female consumer decision‐making styles

Cathy Bakewell, Vincent‐Wayne Mitchell · International Journal of Retail & Distribution Management · 2003 · 529 citations

Behavioral Decision Making, Generation Y Shoppers, Consumer Study +21

Defining and Measuring the Quality of Customer Service

Barbara R. Lewis, Vincent‐Wayne Mitchell · Marketing Intelligence & Planning · 1990 · 417 citations

Total Quality Management, Customer Satisfaction, Quality Of Life +11

Gender differences in German consumer decision‐making styles

Vincent‐Wayne Mitchell, Gianfranco Walsh · Journal of Consumer Behaviour · 2004 · 379 citations

Gendered Perception, German Males, Behavioral Decision Making +19

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