Concepedia

Gianfranco Walsh

GW

68

Publications

5.5K

Citations

41

H-Index

2001

Active since

Affiliations

Friedrich Schiller University Jena(Current)

Universität Koblenz

University of Koblenz and Landau

Carl Zeiss (Germany)

University of Strathclyde

Gianfranco Walsh is an author at Friedrich Schiller University Jena specializing in management, marketing, and business.

Top concepts

ManagementMarketingConsumer ResearchBusinessCustomer SatisfactionConsumer BehaviorOrganizational BehaviorInteractive MarketingBrand ManagementBehavioral Decision Making

Publications per year

2001–2021

68

Publications

68

Gender differences in German consumer decision‐making styles

Vincent‐Wayne Mitchell, Gianfranco Walsh · Journal of Consumer Behaviour · 2004 · 379 citations

Gendered Perception, German Males, Behavioral Decision Making +19

Review and future directions of cross-cultural consumer services research

Zhang Jingyun, Sharon E. Beatty, Gianfranco Walsh · Journal of Business Research · 2007 · 279 citations

Customer Satisfaction, Culture, Cross-cultural Communication +12

Identification and analysis of moderator variables

Gianfranco Walsh, Heiner Evanschitzky, Maren Wunderlich · European Journal of Marketing · 2008 · 260 citations

Customer Satisfaction, Retailing Managers, Consumer Research +25

The effect of consumer confusion proneness on word of mouth, trust, and customer satisfaction

Gianfranco Walsh, Vincent‐Wayne Mitchell · European Journal of Marketing · 2010 · 232 citations

Customer Satisfaction, Consumer Uncertainty, Purpose Consumer Sovereignty +22

Emotions, store-environmental cues, store-choice criteria, and marketing outcomes

Gianfranco Walsh, Edward Shiu, Louise M. Hassan et al. · Journal of Business Research · 2010 · 230 citations

Behavioral Decision Making, Management, Consumer Research +5

Rows per page

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