Concepedia

Cathy Bakewell

CB

7

Publications

1.1K

Citations

7

H-Index

1995

Active since

Affiliations

Manchester Metropolitan University(Current)

University of Manchester

City, University of London

Cathy Bakewell is an author at Manchester Metropolitan University specializing in management, marketing, and consumer research.

Top concepts

MarketingManagementConsumer ResearchConsumer Decision MakingConsumer BehaviorGenderBusinessBehavioral Decision MakingArtsFashion

Publications per year

1995–2015

7

Publications

7

Generation Y female consumer decision‐making styles

Cathy Bakewell, Vincent‐Wayne Mitchell · International Journal of Retail & Distribution Management · 2003 · 529 citations

Behavioral Decision Making, Generation Y Shoppers, Consumer Study +21

UK Generation Y male fashion consciousness

Cathy Bakewell, Vincent‐Wayne Mitchell, Morgan Rothwell · Journal of Fashion Marketing and Management · 2006 · 194 citations

Brand Strategy, Consumer Research, Fashion Marketing +23

Male versus female consumer decision making styles

Cathy Bakewell, Vincent‐Wayne Mitchell · Journal of Business Research · 2006 · 170 citations

Gendered Perception, Consumer Decision Making, Gender Identity +6

Male Consumer Decision-Making Styles

Cathy Bakewell, Vincent‐Wayne Mitchell · The International Review of Retail Distribution and Consumer Research · 2004 · 150 citations

Customer Satisfaction, Behavioral Decision Making, Consumer Study +16

Learning without Doing

Vincent‐Wayne Mitchell, Cathy Bakewell · Management Learning · 1995 · 26 citations

Instructional Design, Lecture Recording, Cognitive Science +15

Rows per page

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