Concepedia

Aio Segmentation

AIO Segmentation is a psychographic segmentation method that classifies consumers based on their Activities, Interests, and Opinions as distinguishing variables within the broader category of market segmentation techniques.

2

Publications

495

Citations

6

Authors

0

Institutions

Publications per year

2017–2026

0

Variants

Activities Interests And Opinions Segmentation

Parents

Publications

2

1–2 of 2

Authors

6

  1. ST
    Sarah Todd

    Carleton University, Canada

    1 publications · 15 citations

    1

    h-index

  2. RM
    Robert M. Cosenza

    Valdosta State University, United States

    1 publications · 480 citations

    1

    h-index

  3. JA
    Jeff Allen

    University of Toronto, Canada

    1 publications · 480 citations

    1

    h-index

  4. RL
    Rob Lawson

    University of Otago, New Zealand

    1 publications · 15 citations

    1

    h-index

  5. CB
    Christo Boshoff

    Stellenbosch University, South Africa

    1 publications · 15 citations

    1

    h-index

1–5 of 6

Venues

  1. Journal of Travel Research

    JTR · 1 publications · 480 citations

    1

    h-index

  2. Australasian Marketing Journal (AMJ)

    1 publications · 15 citations

    1

    h-index

1–2