Statistics
Publications
86
Citations
5.8K
H-Index
38
Active since
1992
Christo Boshoff is an author at Stellenbosch University specializing in business, management, and marketing.
Publications per year
1992–2022
86
86
Developing a better measure of market orientation
Brendan Gray, Sheelagh Matear, Christo Boshoff et al. · European Journal of Marketing · 1998 · 401 citations
Customer Satisfaction, Market Orientation, Brand Strategy +20
1–5 of 86