86
Publications
5.8K
Citations
38
H-Index
1992
Active since
Christo Boshoff is an author at Stellenbosch University specializing in business, management, and marketing.
Top concepts
ManagementBusinessMarketingCustomer SatisfactionConsumer ResearchConsumer BehaviorOrganizational BehaviorService QualityMarketing StrategyStrategic Management
Publications per year
1992–2022
86
86
Developing a better measure of market orientation
Brendan Gray, Sheelagh Matear, Christo Boshoff et al. · European Journal of Marketing · 1998 · 401 citations
Customer Satisfaction, Market Orientation, Brand Strategy +20
Rows per page
1–5 of 86