Concepedia

Brendan Gray

BG

34

Publications

2.9K

Citations

23

H-Index

1994

Active since

Affiliations

University of Otago(Current)

University of Ulster

Auckland University of Technology

Otago Polytechnic

Brendan Gray is an author at University of Otago specializing in business, management, and marketing.

Top concepts

BusinessManagementMarketingBusiness StrategyStrategic ManagementMarketing StrategyEntrepreneurshipBrand StrategyBrand ManagementDigital Marketing

Publications per year

1994–2024

34

Publications

34

TESTING A MODEL OF ORGANIZATIONAL RESPONSE TO SOCIAL AND POLITICAL ISSUES.

Daniel W. Greening, Brendan Gray · Academy of Management Journal · 1994 · 569 citations

Organizations, Organizational Issue, Organizational Characteristic +24

Developing a better measure of market orientation

Brendan Gray, Sheelagh Matear, Christo Boshoff et al. · European Journal of Marketing · 1998 · 401 citations

Customer Satisfaction, Market Orientation, Brand Strategy +20

Branding universities in Asian markets

Brendan Gray, Kim‐Shyan Fam, Violeta A. Llanes · Journal of Product & Brand Management · 2003 · 238 citations

International Marketing, Brand Strategy, Education +23

How does market orientation contribute to service firm performance?

Sheelagh Matear, Phil Osborne, Tony C. Garrett et al. · European Journal of Marketing · 2002 · 197 citations

Market Orientation, Service Innovation, Firm Performance +15

E‐opportunities of service sector SMEs: an Irish cross‐border study

Elaine Ramsey, Patrick Ibbotson, Jim Bell et al. · Journal of Small Business and Enterprise Development · 2003 · 172 citations

Electronic Marketplace, Business-to-business Research, E-services +11

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