Statistics
Publications
58
Citations
3.5K
H-Index
31
Active since
1998
Kim‐Shyan Fam is an author at Victoria University of Wellington specializing in marketing, business, and marketing management.
Publications per year
1998–2023
58
58
Branding universities in Asian markets
Brendan Gray, Kim‐Shyan Fam, Violeta A. Llanes · Journal of Product & Brand Management · 2003 · 238 citations
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