Concepedia

David S. Waller

DS

Statistics

Publications

49

Citations

2.5K

H-Index

26

Active since

1993

Affiliations

University of Technology Sydney(Current)

Curtin University

Queensland University of Technology

Victoria University of Wellington

City University of Hong Kong

David S. Waller is an author at University of Technology Sydney specializing in marketing, management, and consumer research.

Top concepts

ManagementMarketingAdvertisingConsumer ResearchMarketing CommunicationConsumer BehaviorCommunicationArtsCultureBusiness

Publications per year

1993–2021

49

Publications

49

The influence of religion on attitudes towards the advertising of controversial products

Kim‐Shyan Fam, David S. Waller, B. Zafer Erdoğan · European Journal of Marketing · 2004 · 530 citations

Consumer Study, Consumer Research, Social Marketing +17

Advertising of controversial products:a cross‐cultural study

David S. Waller, Kim‐Shyan Fam, B. Zafer Erdoğan · Journal of Consumer Marketing · 2005 · 158 citations

International Marketing, Consumer Research, University Students +19

Attitudes towards offensive advertising: an Australian study

David S. Waller · Journal of Consumer Marketing · 1999 · 147 citations

Targeted Advertising, Social Marketing, Consumer Research +22

Corporate Social Responsibility (CSR) Disclosure of Advertising Agencies: An Exploratory Analysis of Six Holding Companies' Annual Reports

David S. Waller, Roman Lanis · Journal of Advertising · 2009 · 96 citations

Law, Social Accounting, Advertising Ethics +18

Buy, boycott or blog

Gayle Kerr, Kathleen Mortimer, Sonia Dickinson et al. · European Journal of Marketing · 2012 · 90 citations

Digital Marketing, Emerging Media, Targeted Advertising +26

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