Sheelagh Matear is an author at University of Otago specializing in management, business, and marketing.
Top concepts
ManagementBusinessMarketingBusiness StrategyStrategic ManagementMarketing ManagementMarketing StrategyConsumer ResearchDigital MarketingMarketing Insights
Publications per year
1993–2024
17
17
Developing a better measure of market orientation
Brendan Gray, Sheelagh Matear, Christo Boshoff et al. · European Journal of Marketing · 1998 · 401 citations
Customer Satisfaction, Market Orientation, Brand Strategy +20
Sheelagh Matear, Brendan Gray, Tony C. Garrett · International Journal of Service Industry Management · 2004 · 160 citations
Market Orientation, Service Innovation, Firm Performance +19
Rows per page
1–5 of 17