Concepedia

Sarah Todd

ST

Statistics

Publications

30

Citations

1.1K

H-Index

19

Active since

1997

Affiliations

University of Otago(Current)

Carleton University

Toronto Metropolitan University

Carleton College

Sarah Todd is an author at University of Otago specializing in marketing, education, and management.

Top concepts

EducationMarketingManagementBusinessSociologyConsumer ResearchCultureConsumer BehaviorSocial WorkSocial Sciences

Publications per year

1997–2024

30

Publications

30

The use of conjoint analysis to assess the impact of the cross-cultural exchange between hosts and guests

Maree Thyne, Rob Lawson, Sarah Todd · Tourism Management · 2005 · 122 citations

Cross-cultural Issue, Culture, Intercultural Exchange +14

Self‐concept: a tourism application

Sarah Todd · Journal of Consumer Behaviour · 2001 · 112 citations

Tourism Management, Consumer Research, Consumer Behaviourists +17

The symbolic consumption of music

Gretchen Larsen, Rob Lawson, Sarah Todd · Journal of Marketing Management · 2010 · 75 citations · Full text

Lifestyle segmentation and museum/gallery visiting behaviour

Sarah Todd, Rob Lawson · International Journal of Nonprofit and Voluntary Sector Marketing · 2001 · 70 citations

Lifestyle Segments, Advertising, Hospitality Marketing +9

Towards an Understanding of Frugal Consumers

Sarah Todd, Rob Lawson · Australasian Marketing Journal (AMJ) · 2003 · 64 citations

Customer Satisfaction, Consumer Economics, Consumer Uncertainty +20

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