Concepedia

Gretchen Larsen

GL

Statistics

Publications

20

Citations

1K

H-Index

17

Active since

1995

Affiliations

Durham University(Current)

University of Otago

King's College London

University of Limerick

The King's College

Gretchen Larsen is an author at Durham University specializing in management, marketing, and consumer research.

ORCID

Top concepts

Publications per year

1995–2024

20

Publications

20

Examining the Effect of Market Orientation On Innovativeness

Kayhan Tajeddini, Myfanwy Trueman, Gretchen Larsen · Journal of Marketing Management · 2006 · 222 citations · Full text

Fame and fortune: a conceptual model of CEO brands

Franziska Bendisch, Gretchen Larsen, Myfanwy Trueman · European Journal of Marketing · 2013 · 119 citations · Full text

, , +18

Elasticity and movements of the cockroach tarsus in walking

S. Faith Frazier, Gretchen Larsen, David Neff et al. · Journal of Comparative Physiology A · 1999 · 101 citations

, , +5

The symbolic consumption of music

Gretchen Larsen, Rob Lawson, Sarah Todd · Journal of Marketing Management · 2010 · 75 citations · Full text

A Deviant Art: Tattoo‐Related Stigma in an Era of Commodification

Gretchen Larsen, Maurice Patterson, Lucy Markham · Psychology and Marketing · 2014 · 56 citations · Full text

, , +15

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