Concepedia

Myfanwy Trueman

MT

Statistics

Publications

16

Citations

1.4K

H-Index

16

Active since

1998

Affiliations

University of Bradford(Current)

Lund University

University of Wolverhampton

Japan External Trade Organization

Myfanwy Trueman is an author at University of Bradford specializing in management, business, and marketing.

ORCID

Top concepts

Publications per year

1998–2015

16

Publications

16

Examining the Effect of Market Orientation On Innovativeness

Kayhan Tajeddini, Myfanwy Trueman, Gretchen Larsen · Journal of Marketing Management · 2006 · 222 citations · Full text

Can a city communicate? Bradford as a corporate brand

Myfanwy Trueman, Mary Klemm, Axèle Giroud · Corporate Communications An International Journal · 2004 · 207 citations

, , +19

Managing Swiss Hospitality: How cultural antecedents of innovation and customer-oriented value systems can influence performance in the hotel industry

Kayhan Tajeddini, Myfanwy Trueman · International Journal of Hospitality Management · 2012 · 169 citations

, , +14

Efficiency and effectiveness of small retailers: The role of customer and entrepreneurial orientation

Kayhan Tajeddini, Ulf Elg, Myfanwy Trueman · Journal of Retailing and Consumer Services · 2013 · 127 citations

, , +9

Fame and fortune: a conceptual model of CEO brands

Franziska Bendisch, Gretchen Larsen, Myfanwy Trueman · European Journal of Marketing · 2013 · 119 citations · Full text

, , +18

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