Concepedia

Mary Klemm

MK

Statistics

Publications

12

Citations

816

H-Index

12

Active since

1991

Affiliations

University of Bradford(Current)

Mary Klemm is an author at University of Bradford specializing in business, destination marketing, and tourism.

Top concepts

BusinessTourismDestination MarketingManagementMarketingCultureTourism DemandStrategic ManagementCustomer SatisfactionCorporate Social Responsibility

Publications per year

1991–2010

12

Publications

12

Mission statements: Selling corporate values to employees

Mary Klemm, Stuart Sanderson, George A. Luffman · Long Range Planning · 1991 · 262 citations

Management, Business, Corporate Social Responsibility +2

Can a city communicate? Bradford as a corporate brand

Myfanwy Trueman, Mary Klemm, Axèle Giroud · Corporate Communications An International Journal · 2004 · 207 citations

Stakeholder Perceptions, Brand Strategy, Communication +19

Tourism and Ethnic Minorities in Bradford: The Invisible Segment

Mary Klemm · Journal of Travel Research · 2002 · 62 citations

Ethnicity, Customer Satisfaction, Culture +13

UK tour operator strategies: causes and consequences

Mary Klemm, Lynn Parkinson · International Journal of Tourism Research · 2001 · 53 citations

Customer Satisfaction, Tourism Management, Tourist Experience +14

The decline of tourism in Northern Ireland

Peter J. Buckley, Mary Klemm · Tourism Management · 1993 · 51 citations

Human Migration, Destination Marketing, Northern Ireland +4

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