Concepedia

George A. Luffman

GA

Statistics

Publications

12

Citations

913

H-Index

11

Active since

1974

Affiliations

University of Bradford(Current)

University of Saskatchewan

George A. Luffman is an author at University of Bradford specializing in business, strategy, and strategic management.

Publications per year

1974–2004

12

Publications

12

Mission statements: Selling corporate values to employees

Mary Klemm, Stuart Sanderson, George A. Luffman · Long Range Planning · 1991 · 264 citations

Management, Human Resource Management, Organizational Behavior +14

Determining the scope and impact of market orientation profiles on strategy implementation and performance

C. Brooke Dobni, George A. Luffman · Strategic Management Journal · 2003 · 178 citations

Business, Strategic Management, Strategy +12

Diversification: The growing confusion

Richard Reed, George A. Luffman · Strategic Management Journal · 1986 · 135 citations

Business, Strategic Management, Strategy +5

Implementing Marketing Strategy Through a Market Orientation

C. Brooke Dobni, George A. Luffman · Journal of Marketing Management · 2000 · 81 citations

Business, Marketing, Marketing Management +8

Market orientation and market strategy profiling: an empirical test of environment‐behaviour‐action coalignment and its performance implications

C. Brooke Dobni, George A. Luffman · Management Decision · 2000 · 65 citations

Management, Strategic Management, Strategy +15

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