Robert M. Cosenza

Segmenting Local Residents By Their Attitudes, Interests, and Opinions Toward Tourism

Duane L. Davis, Jeff Allen, Robert M. Cosenza · Journal of Travel Research · 1988 · 479 citations

Customer Satisfaction, Tourism Performance, Education +19

Profiling later aged female teens: mall shopping behavior and clothing choice

Susan Taylor, Robert M. Cosenza · Journal of Consumer Marketing · 2002 · 198 citations

Consumer Study, Consumer Research, Brand Strategy +25

Family Vacation Decision Making Over The Family Life Cycle: A Decision And Influence Structure Analysis

Robert M. Cosenza, Duane L. Davis · Journal of Travel Research · 1981 · 82 citations

Quality Of Life, Family Structure, Family Systems +17

The changing digital dynamics of multichannel marketing

Tracy Anna Rickman, Robert M. Cosenza · Journal of Fashion Marketing and Management · 2007 · 69 citations

Digital Business, Digital Dynamics, Social Medium Monitoring +22

Reducing Turnover in Public Accounting Firms: An Internal Marketing Strategy

Susan Taylor, Robert M. Cosenza · Journal of Professional Services Marketing · 1998 · 29 citations

Accounting Firms, Public Accounting Firms, Accounting +9