Patrick Vyncke

Restoring reputations in times of crisis: An experimental study of the Situational Crisis Communication Theory and the moderating effects of locus of control

An‐Sofie Claeys, Veroline Cauberghe, Patrick Vyncke · Public Relations Review · 2010 · 275 citations

Social Sciences, Communication, Social Psychology +12

Lifestyle Segmentation

Patrick Vyncke · European Journal of Communication · 2002 · 257 citations

Business, Communication, Marketing +17

Consumer Meaning Making: The Meaning of Luxury Brands in a Democratised Luxury World

Liselot Hudders, Mario Pandelaere, Patrick Vyncke · International Journal of Market Research · 2013 · 110 citations

Business, Marketing, Marketing Management +15

The Rival Wears Prada: Luxury Consumption as a Female Competition Strategy

Liselot Hudders, Charlotte De Backer, Maryanne L. Fisher et al. · Evolutionary Psychology · 2014 · 94 citations · Full text

Social Sciences, Marketing, Psychology +16

Adopter segments, adoption determinants and mobile marketing

Lieven De Marez, Patrick Vyncke, Katrien Berte et al. · Journal of Targeting Measurement and Analysis for Marketing · 2007 · 84 citations · Full text

Business, Marketing, Marketing Management +16