Patrick Vyncke

Restoring reputations in times of crisis: An experimental study of the Situational Crisis Communication Theory and the moderating effects of locus of control

An‐Sofie Claeys, Veroline Cauberghe, Patrick Vyncke · Public Relations Review · 2010 · 266 citations

Interpersonal Communication, Organizational Communication, Communication Study +12

Lifestyle Segmentation

Patrick Vyncke · European Journal of Communication · 2002 · 255 citations

Advertising, Digital Marketing, Interactive Marketing +14

Consumer Meaning Making: The Meaning of Luxury Brands in a Democratised Luxury World

Liselot Hudders, Mario Pandelaere, Patrick Vyncke · International Journal of Market Research · 2013 · 107 citations

Customer Satisfaction, Luxury, Brand Strategy +24

The Rival Wears Prada: Luxury Consumption as a Female Competition Strategy

Liselot Hudders, Charlotte De Backer, Maryanne L. Fisher et al. · Evolutionary Psychology · 2014 · 92 citations · Full text

Mate Attraction Context, Behavioral Decision Making, Social Psychology +25

Adopter segments, adoption determinants and mobile marketing

Lieven De Marez, Patrick Vyncke, Katrien Berte et al. · Journal of Targeting Measurement and Analysis for Marketing · 2007 · 84 citations · Full text

Mobile Marketing, Digital Marketing, Technology Acceptance Model +7