Concepedia

Consumer Typology

Consumer Typology is a classification framework that distinguishes groups of consumers based on shared psychographic characteristics such as values, lifestyles, and personality traits.

99

Publications

6.1K

Citations

220

Authors

148

Institutions

Publications per year

2017–2026

33

Variants

Consumer Typologies

Parents

Publications

99

The Socially Conscious Consumer

W. Thomas Anderson, William H. Cunningham · Journal of Marketing · 1972 · 537 citations

, , +9

The Socially Conscious Consumer

W. Thomas Anderson, William H. Cunningham · Journal of Marketing · 1972 · 321 citations

, , +9

Generation Y values and lifestyle segments

Dawn Valentine, Thomas L. Powers · Journal of Consumer Marketing · 2013 · 284 citations

, , +15

Lifestyle Segmentation

Patrick Vyncke · European Journal of Communication · 2002 · 257 citations

, , +17

Consumer value: an application to mall and Internet shopping

Youn‐Kyung Kim · International Journal of Retail & Distribution Management · 2002 · 243 citations

, , +14

1–5 of 99

Authors

220

  1. CB
    Charles Blankson

    University of North Texas, United States

    2 publications · 178 citations

    2

    h-index

  2. JG
    John G. Myers

    The University of Texas at San Antonio Health Science Center, United States

    2 publications · 41 citations

    2

    h-index

  3. RG
    Ronald Gatty

    Baruch College, United States

    2 publications · 84 citations

    2

    h-index

  4. AD
    Adamantios Diamantopoulos

    University of Vienna, Austria

    2 publications · 196 citations

    2

    h-index

  5. CW
    Cynthia Webster

    Mississippi State University, United States

    2 publications · 112 citations

    2

    h-index

1–5 of 220

Institutions

148

  1. Cornell University

    Ithaca, United States

    4 h-index

    5 publications

    179 citations

  2. The University of Texas at Austin

    Austin, United States

    3 h-index

    5 publications

    1.7K citations

  3. University of Manchester

    Manchester, United Kingdom

    3 h-index

    6 publications

    220 citations

  4. University of Economics in Katowice

    Katowice, Poland

    3 h-index

    4 publications

    120 citations

  5. Macquarie University

    Sydney, Australia

    2 h-index

    4 publications

    224 citations

  6. Baruch College

    New York, United States

    2 h-index

    2 publications

    84 citations

  7. Alfred University

    Alfred, United States

    2 h-index

    2 publications

    84 citations

  8. Universidad de Extremadura

    Badajoz, Spain

    2 h-index

    5 publications

    182 citations

1–8 of 148

Venues

  1. Journal of Marketing

    JM · 4 publications · 942 citations

    4

    h-index

  2. Sustainability

    4 publications · 108 citations

    4

    h-index

  3. Journal of Consumer Marketing

    4 publications · 374 citations

    4

    h-index

  4. 3

    h-index

  5. British Food Journal

    2 publications · 84 citations

    3

    h-index

1–5