Concepedia
Statistics
Publications
13
Citations
891
H-Index
12
Active since
2012
Affiliations
University of Vienna(Current)
Azerbaijan University
Marc Herz is an author at University of Vienna specializing in marketing, marketing management, and brand image.
Publications per year
2012–2024
Activation of country stereotypes: automaticity, consonance, and impact
Marc Herz, Adamantios Diamantopoulos · Journal of the Academy of Marketing Science · 2012 · 187 citations
Social Sciences, Social Psychology, Intergroup Relations +11
Understanding the diffusion of virtual reality glasses: The role of media, fashion and technology
Marc Herz, Philipp A. Rauschnabel · Technological Forecasting and Social Change · 2018 · 186 citations
Social Sciences, Communication, Fashion Design +11
Economic and destination image impacts of mega-events in emerging tourist destinations
Julius Arnegger, Marc Herz · Journal of Destination Marketing & Management · 2016 · 119 citations
Management, Geography, Tourism Management +14
Country-Specific Associations Made by Consumers: A Dual-Coding Theory Perspective
Marc Herz, Adamantios Diamantopoulos · Journal of International Marketing · 2013 · 108 citations
Business, Marketing, Marketing Management +17
I use it but will Tell you that I Don't: Consumers’ Country-of-Origin Cue usage Denial
Marc Herz, Adamantios Diamantopoulos · Journal of International Marketing · 2017 · 88 citations
Business, Marketing, Marketing Management +11
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