Journal of Marketing · 1972 · 318 citations · 0 references
Socially Responsible ProductBehavioral Decision MakingDigital MarketingConsumer StudySocial PsychologyConsumer ResearchSocial SciencesConsumer CultureSocial ConsciousnessManagementConsumer BehaviorRelative SensitivitySocially Conscious ConsumerSocial IdentityConsumerismApplied Social PsychologyAdvertisingMarketingSocial CognitionConscious ConsumersSocial BehaviorInteractive MarketingConsumer Attitude
Who are the socially conscious consumers? This article typologically classifies socially conscious consumers and evaluates the relative sensitivity of demographic and sociopsychological variables in discriminating degree of social consciousness.