Statistics
Publications
16
Citations
1.5K
H-Index
12
Active since
1971
Affiliations
The University of Texas at Austin(Current)
W. Thomas Anderson is an author at The University of Texas at Austin specializing in social sciences, business, and marketing.
Publications per year
1971–1999
16
16
The Socially Conscious Consumer
W. Thomas Anderson, William H. Cunningham · Journal of Marketing · 1972 · 537 citations
Business, Marketing, Psychology +9
The Socially Conscious Consumer
W. Thomas Anderson, William H. Cunningham · Journal of Marketing · 1972 · 321 citations
Business, Marketing, Psychology +9
Bank Selection Decisions and Market Segmentation
W. Thomas Anderson, Eli P. Cox, David G. Fulcher · Journal of Marketing · 1976 · 213 citations
Bank Selection Decisions and Market Segmentation
W. Thomas Anderson, Eli P. Cox, David G. Fulcher · Journal of Marketing · 1976 · 117 citations
Identifying the Convenience-Oriented Consumer
W. Thomas Anderson · Journal of Marketing Research · 1971 · 64 citations
1–5 of 16