Opinions Segmentation

Opinions Segmentation is a psychographic segmentation method that classifies individuals based on their expressed beliefs, attitudes, and evaluative judgments regarding specific topics, products, or social issues, distinguishing it from other psychographic approaches by its focus on cognitive appraisals rather than lifestyle or personality traits.

4

Publications

74

Citations

14

Authors

5

Institutions

Publications per year

2017–2026

3

Variants

Opinion-based Segmentation

Authors

14

  1. MU
    Muhammad Umair Hassan

    Jiangxi Agricultural University, China

    1 publications · 17 citations

    1

    h-index

  2. PC
    Pedro C. Magalhães

    University of Lisbon, Portugal

    1 publications · 16 citations

    1

    h-index

  3. LS
    Luís Sarmento

    Universidade do Porto, Portugal

    1 publications · 16 citations

    1

    h-index

  4. PC
    Paula Carvalho

    University of Lisbon, Portugal

    1 publications · 16 citations

    1

    h-index

  5. DM
    Daniel Martínez-Cevallos

    Valencia Catholic University Saint Vincent Martyr, Spain

    1 publications · 16 citations

    1

    h-index

1–5 of 14

Venues

  1. 1

    h-index

  2. Sustainability

    1 publications · 16 citations

    1

    h-index

  3. The International Arab Journal of Information Technology

    IAJIT · 1 publications · 17 citations

    1

    h-index

  4. Entertainment Computing

    1 publications · 13 citations

1–4