Concepedia

Robert D. Straughan

RD

10

Publications

1.9K

Citations

10

H-Index

1999

Active since

Affiliations

Washington and Lee University(Current)

University of North Texas

Baylor University

Williams (United States)

Robert D. Straughan is an author at Washington and Lee University specializing in management, marketing, and business.

Top concepts

ManagementMarketingBusinessEducationHigher EducationConsumer ResearchCustomer SatisfactionCultureEducation PolicyConsumer Behavior

Publications per year

1999–2019

10

Publications

10

Environmental segmentation alternatives: a look at green consumer behavior in the new millennium

Robert D. Straughan, James A. Roberts · Journal of Consumer Marketing · 1999 · 1.6K citations

Sustainable Consumption, Green Marketing, Engineering +22

An international investigation of cultural and demographic effects on domestic retail loyalty

Robert D. Straughan, Nancy D. Albers‐Miller · International Marketing Review · 2001 · 80 citations

Customer Satisfaction, Consumer Uncertainty, International Marketing +25

Student Perceptions of Study Abroad Programs: A Survey of US Colleges and Universities

Nancy D. Albers‐Miller, Penelope J. Prenshaw, Robert D. Straughan · Marketing Education Review · 1999 · 48 citations

Postsecondary Education, Program Costs, Student Culture +15

Financial services advertising in eight non‐English speaking countries

Nancy D. Albers‐Miller, Robert D. Straughan · International Journal of Bank Marketing · 2000 · 46 citations

Marketing, International Advertising, International Marketing +13

Exploring Innovative Teaching among Marketing Educators: Perceptions of Innovative Activities and Existing Reward and Support Programs

Nancy D. Albers‐Miller, Robert D. Straughan, Penelope J. Prenshaw · Journal of Marketing Education · 2001 · 36 citations

Faculty Issue, Faculty Professional Development, Innovative Teaching +17

Rows per page

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