Concepedia

Penelope J. Prenshaw

PJ

6

Publications

230

Citations

6

H-Index

1992

Active since

Affiliations

Millsaps College(Current)

University of Southern Mississippi

Penelope J. Prenshaw is an author at Millsaps College specializing in marketing, management, and educational psychology.

Top concepts

MarketingManagementEducationEducational PsychologyBusinessCreativityHigher EducationConsumer BehaviorConsumer ResearchCreative Thinking

Publications per year

1992–2006

6

Publications

6

Good Life Images and Brand Name Associations: Evidence From Asia, America, and Europe

George M. Zinkhan, Penelope J. Prenshaw · ACR North American Advances · 1994 · 67 citations

Marketing, Culture, Advertising +10

Student Perceptions of Study Abroad Programs: A Survey of US Colleges and Universities

Nancy D. Albers‐Miller, Penelope J. Prenshaw, Robert D. Straughan · Marketing Education Review · 1999 · 48 citations

Postsecondary Education, Program Costs, Student Culture +15

Exploring Innovative Teaching among Marketing Educators: Perceptions of Innovative Activities and Existing Reward and Support Programs

Nancy D. Albers‐Miller, Robert D. Straughan, Penelope J. Prenshaw · Journal of Marketing Education · 2001 · 36 citations

Faculty Issue, Faculty Professional Development, Innovative Teaching +17

A Preliminary Assessment of the Effectiveness of Creativity Training in Marketing

Faye W. Gilbert, Penelope J. Prenshaw, Thomas T. Ivy · Journal of Marketing Education · 1996 · 33 citations

Cognitive Science, Performance Studies, Creativity Theory +15

The impact of involvement on satisfaction for new, nontraditional, credence‐based service offerings

Penelope J. Prenshaw, Stacy E. Kovar, Kimberly Burke · Journal of Services Marketing · 2006 · 26 citations

Customer Satisfaction, Consumer Research, Service Quality +16

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