Faye W. Gilbert

Psychographic constructs and demographic segments

Faye W. Gilbert, William E. Warren · Psychology and Marketing · 1995 · 138 citations

Consumer Study, Social Psychology, Targeted Advertising +19

Managing Culturally Diverse Buyer-Seller Relationships: The Role of Intercultural Disposition and Adaptive Selling in Developing Intercultural Communication Competence

Victoria D. Bush, Gregory M. Rose, Faye W. Gilbert et al. · Journal of the Academy of Marketing Science · 2001 · 93 citations

Ethnicity, Cross-cultural Marketing, Cultural Relation +17

Ethics and Social Responsibility in Marketing: An Examination of the Ethical Evaluation of Advertising Strategies

Saviour L. S. Nwachukwu, Scott J. Vitell, Faye W. Gilbert et al. · Journal of Business Research · 1997 · 83 citations

Advertising, Advertising Ethics, Management +11

‘Consumer Ethics: The Role of Acculturation in U.S. Immigrant Populations’

Ziad Swaidan, Scott J. Vitell, Gregory M. Rose et al. · Journal of Business Ethics · 2006 · 78 citations

Human Migration, Ethnicity, Culture +11

An investigation of relationalism across a range of marketing relationships and alliances

Joyce A. Young, Faye W. Gilbert, Faye S. McIntyre · Journal of Business Research · 1996 · 72 citations

Relationship Marketing, Management, Business +3