Concepedia

Perception-based Segmentation

Perception-Based Segmentation is a psychographic segmentation method that classifies consumers according to their subjective interpretations, attitudes, and cognitive responses toward products, brands, or marketing stimuli, distinguishing it from other segmentation approaches by emphasizing the psychological construction of reality rather than observable behaviors or demographic attributes.

15

Publications

964

Citations

42

Authors

27

Institutions

Publications per year

2017–2026

3

Parents

Publications

15

Shades of green: A psychographic segmentation of the green consumer in Kuwait using self-organizing maps

Mohamed M. Mostafa · Expert Systems with Applications · 2009 · 402 citations

, , +15

Spike detection II: automatic, perception-based detection and clustering

Scott B. Wilson, Christine A. Turner, Ronald G. Emerson et al. · Clinical Neurophysiology · 1999 · 122 citations

, , +14

Toward automatic robot instruction from perception-temporal segmentation of tasks from human hand motion

Sing Bing Kang, Katsushi Ikeuchi · IEEE Transactions on Robotics and Automation · 1995 · 95 citations

, , +10

Segmentation of food consumers according to their correlations with sensory attributes projected on preference spaces

L. Carbonell, L. Izquierdo, I. Carbonell et al. · Food Quality and Preference · 2007 · 56 citations

, , +14

Maneuvering between skepticism and optimism about hyped technologies: Building trust in digital twins

Nataliia Korotkova, Jos Benders, Patrick Mikalef et al. · Information & Management · 2023 · 47 citations · Full text

, , +12

1–5 of 15

Authors

42

  1. SD
    Sara Dolničar

    The University of Queensland, Australia

    2 publications · 73 citations

    2

    h-index

  2. KG
    K. Grabler

    University of Wollongong, Australia

    2 publications · 73 citations

    2

    h-index

  3. HM
    Howard Moskowitz

    Jacobs Institute, United States

    1 publications · 30 citations

    1

    h-index

  4. AG
    Ana Giménez

    Universidad de la República de Uruguay, Uruguay

    1 publications · 24 citations

    1

    h-index

  5. GA
    Gastón Ares

    Universidad de la República de Uruguay, Uruguay

    1 publications · 24 citations

    1

    h-index

1–5 of 42

Institutions

27

  1. Vienna University of Economics and Business

    Vienna, Austria

    1 h-index

    3 publications

    81 citations

  2. University of Pittsburgh

    Pittsburgh, United States

    1 h-index

    1 publications

    122 citations

  3. Norwegian University of Science and Technology

    Trondheim, Norway

    1 h-index

    3 publications

    141 citations

  4. Technische Universität Berlin

    Berlin, Germany

    1 h-index

    1 publications

    32 citations

  5. Christian-Albrechts-Universität zu Kiel

    Kiel, Germany

    1 h-index

    2 publications

    46 citations

  6. Auburn University

    Auburn, United States

    1 h-index

    1 publications

    402 citations

  7. University of Manitoba

    Winnipeg, Canada

    1 h-index

    2 publications

    30 citations

  8. Cardio-Pulmonary Institute

    Giessen, Germany

    1 h-index

    1 publications

    23 citations

1–8 of 27

Venues

  1. Journal of Travel & Tourism Marketing

    JTTM · 2 publications · 73 citations

    2

    h-index

  2. Food Quality and Preference

    2 publications · 80 citations

    2

    h-index

  3. Clinical Neurophysiology

    1 publications · 122 citations

    1

    h-index

  4. Jurnal Manajemen dan Organisasi

    1 publications · 11 citations

    1

    h-index

  5. Expert Systems with Applications

    1 publications · 402 citations

    1

    h-index

1–5