Concepedia

Customer Profiling

Customer Profiling is a data-driven analytical process within customer analytics that involves the systematic classification of customers into distinct groups based on shared behavioral, demographic, and psychographic characteristics to enable targeted marketing and personalized customer experiences.

1.1K

Publications

62.2K

Citations

2.9K

Authors

1.1K

Institutions

Publications per year

2017–2026

446

Parents

Children

Publications

1.1K

1–5 of 1.1K

Authors

2.9K

  1. AT
    Alexander Tuzhilin

    New York University, United States

    10 publications · 828 citations

    10

    h-index

  2. BJ
    Bernard J. Jansen

    Pennsylvania State University, United States

    6 publications · 355 citations

    6

    h-index

  3. DV
    Dirk Van den Poel

    Ghent University, Belgium

    6 publications · 823 citations

    6

    h-index

  4. ZV
    Zita Vale

    Polytechnic Institute of Porto, Portugal

    6 publications · 614 citations

    6

    h-index

  5. RN
    Roberto Napoli

    Politecnico di Torino, Italy

    5 publications · 1.1K citations

    5

    h-index

1–5 of 2.9K

Institutions

1.1K

  1. University of Pennsylvania

    Philadelphia, United States

    12 h-index

    18 publications

    2.2K citations

  2. New York University

    New York, United States

    12 h-index

    20 publications

    2K citations

  3. Hong Kong University of Science and Technology

    Hong Kong, Hong Kong

    10 h-index

    15 publications

    1K citations

  4. Massachusetts Institute of Technology

    Cambridge, United States

    9 h-index

    17 publications

    2.4K citations

  5. Hong Kong Polytechnic University

    Hong Kong, Hong Kong

    9 h-index

    16 publications

    826 citations

  6. IBM (United States)

    Armonk, United States

    8 h-index

    22 publications

    1.2K citations

  7. Erasmus University Rotterdam

    Rotterdam, The Netherlands

    8 h-index

    13 publications

    989 citations

  8. Korea Advanced Institute of Science and Technology

    Daejeon, South Korea

    8 h-index

    16 publications

    991 citations

1–8 of 1.1K

Venues

  1. Expert Systems with Applications

    42 publications · 3.7K citations

    31

    h-index

  2. Decision Support Systems

    16 publications · 1.2K citations

    14

    h-index

  3. Journal of Retailing and Consumer Services

    15 publications · 700 citations

    14

    h-index

  4. IEEE Transactions on Power Systems

    13 publications · 2.3K citations

    13

    h-index

  5. Journal of Business Research

    JBR · 13 publications · 652 citations

    13

    h-index

1–5