Concepedia

Customer Journey Profiling

Customer Journey Profiling is a methodological framework within customer profiling that systematically categorizes and analyzes the sequential touchpoints and behavioral phases a customer traverses during their interaction lifecycle with a brand to enable targeted engagement strategies.

9

Publications

406

Citations

28

Authors

12

Institutions

Publications per year

2017–2026

7

Parents

Publications

9

Artificial intelligence-enabled personalization in interactive marketing: a customer journey perspective

Youjiang Gao, Hongfei Liu · Journal of Research in Interactive Marketing · 2022 · 259 citations

, , +17

Modeling the consumer journey for membership services

Morris George, Kirk L. Wakefield · Journal of Services Marketing · 2017 · 32 citations

, , +17

Unravelling the customer journey: A conceptual framework and research agenda

Cristina Mele, Linda D. Hollebeek, Irene Di Bernardo et al. · Technological Forecasting and Social Change · 2024 · 27 citations · Full text

, , +17

Consumer decision journey: Mapping with real-time longitudinal online and offline touchpoint data

Susana Santos, Helena Martins Gonçalves · European Management Journal · 2022 · 22 citations

, , +16

Customer Profiling: Getting into your Customer’s Shoes

Susan Whittle, M. John Foster · Management Decision · 1989 · 20 citations

, , +17

1–5 of 9

Authors

28

  1. SW
    Susan Whittle

    Sheffield Hallam University, United Kingdom

    1 publications · 20 citations

    1

    h-index

  2. MJ
    M. John Foster

    Kingston University, United Kingdom

    1 publications · 20 citations

    1

    h-index

  3. KJ
    K.V. Jeeva Padmini

    University of Moratuwa, Sri Lanka

    1 publications · 14 citations

    1

    h-index

  4. GJ
    Guy Jacobson

    AT&T (United States), United States

    1 publications · 15 citations

    1

    h-index

  5. IP
    Indika Perera

    University of Moratuwa, Sri Lanka

    1 publications · 14 citations

    1

    h-index

1–5 of 28

Institutions

12

  1. William & Mary

    Williamsburg, United States

    1 h-index

    4 publications

    60 citations

  2. Baylor University

    Waco, United States

    1 h-index

    2 publications

    64 citations

  3. University of Moratuwa

    Moratuwa, Sri Lanka

    1 h-index

    4 publications

    56 citations

  4. University of Žilina

    Žilina, Slovakia

    1 h-index

    2 publications

    26 citations

  5. New Jersey Institute of Technology

    Newark, United States

    1 h-index

    1 publications

    15 citations

  6. AT&T (United States)

    Bedminster, United States

    1 h-index

    2 publications

    30 citations

  7. Max Planck Institute for Heart and Lung Research

    Bad Nauheim, Germany

    1 h-index

    1 publications

    15 citations

  8. Centre Tecnologic de Telecomunicacions de Catalunya

    Barcelona, Spain

    1 h-index

    2 publications

    26 citations

1–8 of 12

Venues

  1. Journal of Services Marketing

    1 publications · 32 citations

    1

    h-index

  2. Anatolia

    1 publications · 16 citations

    1

    h-index

  3. 1

    h-index

  4. European Management Journal

    1 publications · 22 citations

    1

    h-index

  5. Computing

    1 publications · 13 citations

    1

    h-index

1–5