Concepedia

Youjiang Gao

YG

2

Publications

247

Citations

2

H-Index

2022

Active since

Affiliations

Zhejiang University of Finance and Economics(Current)

Youjiang Gao is an author at Zhejiang University of Finance and Economics specializing in management, engineering, and user experience.

Top concepts

ManagementEngineeringAutonomyBusinessRoboticsMarketingAutomationMotivationPsychologyData Science

Publications per year

2022–2023

2

Publications

2

Artificial intelligence-enabled personalization in interactive marketing: a customer journey perspective

Youjiang Gao, Hongfei Liu · Journal of Research in Interactive Marketing · 2022 · 229 citations

Marketing Analytics, Customer Satisfaction, Customer Experience +18

Co-creation with service robots and employee wellbeing: a self-determination perspective

Xue Yang, Youjiang Gao · Behaviour and Information Technology · 2023 · 18 citations

Engineering, Socially Assistive Robot, Human Resource Management +19

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