Concepedia
Statistics
Publications
25
Citations
1.2K
H-Index
19
Active since
2007
Affiliations
Zhejiang University of Finance and Economics(Current)
Harbin Institute of Technology
Northeast Forestry University
Ludong University
Xue Yang is an author at Zhejiang University of Finance and Economics specializing in management, marketing, and social influence.
Top concepts
MarketingManagementSocial InfluenceConsumer ResearchConsumer BehaviorSocial MediaCommunicationBusinessSocial SciencesInteractive Marketing
Publications per year
2007–2023
Perceived online community support, member relations, and commitment: Differences between posters and lurkers
Xue Yang, Guoxin Li, Songshan Huang · Information & Management · 2016 · 105 citations
Social Identity, Social Media, Interpersonal Communication +13
Students’ participation intention in an online discussion forum: Why is computer-mediated interaction attractive?
Xue Yang, Yan Li, Chuan‐Hoo Tan et al. · Information & Management · 2007 · 96 citations
Computer-mediated Interaction Attractive, Social Media, Engineering +12
Impact of social support and presence on swift guanxi and trust in social commerce
Jun Fan, Wangyue Zhou, Xue Yang et al. · Industrial Management & Data Systems · 2019 · 74 citations
Purpose Swift Guanxi, Social Commerce, Consumer Research +22
Consumers' purchase intentions in social commerce: the role of social psychological distance, perceived value, and perceived cognitive effort
Xue Yang · Information Technology and People · 2022 · 71 citations · Full text
Customer Satisfaction, Behavioral Decision Making, Digital Marketing +26
Understanding backers’ funding intention in reward crowdfunding: An elaboration likelihood perspective
Zhengpei Wang, Xue Yang · Technology in Society · 2019 · 68 citations
Elaboration Likelihood Perspective, Public Finance, Philanthropy +7
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