Perceived online community support, member relations, and commitment: Differences between posters and lurkers

Evaluating Structural Equation Models with Unobservable Variables and Measurement Error

Claes Fornell, David F. Larcker · Journal of Marketing Research · 1981 · 60K citations

Customer Satisfaction, Quality Of Life, Measurement Theory +18

The Commitment-Trust Theory of Relationship Marketing

Robert M. Morgan, Shelby D. Hunt · Journal of Marketing · 1994 · 17.4K citations

Relationship Marketing, Customer Satisfaction, Media Marketing +15

Users of the world, unite! The challenges and opportunities of Social Media

Andreas Kaplan, Michael Haenlein · Business Horizons · 2009 · 17.2K citations

Computational Social Science, Social Networks, Social Media +12

The Norm of Reciprocity: A Preliminary Statement

Alvin W. Gouldner · American Sociological Review · 1960 · 11.6K citations

Functional Theory, Moral Norm, Prosocial Behavior +12

A three-component conceptualization of organizational commitment

John P. Meyer, Natalie J. Allen · Human Resource Management Review · 1991 · 10.5K citations

Organizational Communication, Management, Business +5