Concepedia

Commitment Theory

Commitment Theory is a psychological and sociological framework that explains user retention by identifying the cognitive and affective bonds individuals form with a system, service, or community, distinguishing it from related theories by emphasizing the role of emotional investment, perceived costs of discontinuance, and normative obligations in sustaining continued engagement.

753

Publications

131.4K

Citations

1.4K

Authors

704

Institutions

Publications per year

2017–2026

143

Parents

Publications

753

The Commitment-Trust Theory of Relationship Marketing

Robert M. Morgan, Shelby D. Hunt · Journal of Marketing · 1994 · 17.4K citations

, , +10

The measurement and antecedents of affective, continuance and normative commitment to the organization

Natalie J. Allen, John P. Meyer · Journal of Occupational Psychology · 1990 · 11.5K citations

, , +12

A three-component conceptualization of organizational commitment

John P. Meyer, Natalie J. Allen · Human Resource Management Review · 1991 · 10.8K citations

, , +15

The Commitment-Trust Theory of Relationship Marketing

Robert M. Morgan, Shelby D. Hunt · Journal of Marketing · 1994 · 10.6K citations

, , +10

Notes on the Concept of Commitment

Howard S. Becker · American Journal of Sociology · 1960 · 3.9K citations

, , +6

1–5 of 753

Authors

1.4K

  1. JP
    John P. Meyer

    Western University, Canada

    9 publications · 24.4K citations

    9

    h-index

  2. HJ
    Howard J. Klein

    The Ohio State University, United States

    8 publications · 1K citations

    8

    h-index

  3. TE
    Thomas E. Becker

    University of Delaware, United States

    7 publications · 2.8K citations

    7

    h-index

  4. CV
    Christian Vandenberghe

    HEC Montréal, Canada

    7 publications · 421 citations

    7

    h-index

  5. SJ
    Stephen Jaros

    Southern University and Agricultural and Mechanical College, United States

    7 publications · 1.1K citations

    7

    h-index

1–5 of 1.4K

Institutions

704

  1. Western University

    London, Canada

    12 h-index

    23 publications

    49K citations

  2. The Ohio State University

    Columbus, United States

    10 h-index

    10 publications

    1.4K citations

  3. Pennsylvania State University

    State College, United States

    10 h-index

    11 publications

    1.5K citations

  4. Purdue University West Lafayette

    West Lafayette, United States

    8 h-index

    15 publications

    918 citations

  5. Michigan State University

    East Lansing, United States

    7 h-index

    8 publications

    1.5K citations

  6. University of Memphis

    Memphis, United States

    7 h-index

    7 publications

    1.1K citations

  7. Washington State University

    Pullman, United States

    7 h-index

    8 publications

    2.9K citations

  8. University of Illinois Urbana-Champaign

    Urbana, United States

    6 h-index

    7 publications

    807 citations

1–8 of 704

Venues

  1. Journal of Organizational Behavior

    OB · 15 publications · 3.9K citations

    15

    h-index

  2. Journal of Applied Psychology

    11 publications · 1.9K citations

    11

    h-index

  3. Choice Reviews Online

    CRO · 11 publications · 4K citations

    11

    h-index

  4. Human Relations

    9 publications · 1.1K citations

    10

    h-index

  5. 9

    h-index

1–5