Hongfei Liu

COVID-19 information overload and generation Z's social media discontinuance intention during the pandemic lockdown

Hongfei Liu, Wentong Liu, Vignesh Yoganathan et al. · Technological Forecasting and Social Change · 2021 · 347 citations · Full text

Social Media, Health Communication, Covid-19 Information Overload +9

Artificial intelligence-enabled personalization in interactive marketing: a customer journey perspective

Youjiang Gao, Hongfei Liu · Journal of Research in Interactive Marketing · 2022 · 229 citations

Marketing Analytics, Customer Satisfaction, Customer Experience +18

Strategic use of social media within business-to-business (B2B) marketing: A systematic literature review

Severina Cartwright, Hongfei Liu, Chris Raddats · Industrial Marketing Management · 2021 · 201 citations

Systematic Literature Review, Social Media, Business-to-business Research +12

Social sharing of consumption emotion in electronic word of mouth (eWOM): A cross-media perspective

Hongfei Liu, Chanaka Jayawardhena, Victoria‐Sophie Osburg et al. · Journal of Business Research · 2021 · 161 citations

Marketing, Consumption Emotion, Online Customer Behavior +15

Gamified money: exploring the effectiveness of gamification in mobile payment adoption among the silver generation in China

Donna Wong, Hongfei Liu, Yue Meng-Lewis et al. · Information Technology and People · 2021 · 104 citations

Customer Satisfaction, Consumer Research, Technology Adoption +23