Concepedia

Severina Cartwright

SC

Statistics

Publications

7

Citations

1.2K

H-Index

7

Active since

2020

Affiliations

University of Liverpool(Current)

University of Strathclyde

University of Southampton

University of Leeds

Universität Hamburg

Severina Cartwright is an author at University of Liverpool specializing in marketing, marketing management, and social media.

Publications per year

2020–2025

7

Publications

7

Improving PLS-SEM use for business marketing research

Peter Guenther, Miriam Guenther, Christian M. Ringle et al. · Industrial Marketing Management · 2023 · 688 citations · Full text

Business, Marketing, Marketing Management +8

Strategic use of social media within business-to-business (B2B) marketing: A systematic literature review

Severina Cartwright, Hongfei Liu, Chris Raddats · Industrial Marketing Management · 2021 · 208 citations

Business, Marketing, Marketing Management +16

Social sharing of consumption emotion in electronic word of mouth (eWOM): A cross-media perspective

Hongfei Liu, Chanaka Jayawardhena, Victoria‐Sophie Osburg et al. · Journal of Business Research · 2021 · 168 citations

Social Sciences, Communication, Marketing +15

Managing relationships on social media in business-to-business organisations

Severina Cartwright, Iain Davies, Chris Archer‐Brown · Journal of Business Research · 2020 · 58 citations

Social Sciences, Management Information Systems, Organization Studies +14

Influencer marketing within business-to-business organisations

Severina Cartwright, Hongfei Liu, Iain Davies · Industrial Marketing Management · 2022 · 51 citations · Full text

Business, Marketing, Marketing Management +12

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