Statistics
Publications
7
Citations
867
H-Index
7
Active since
2019
Affiliations
Miriam Guenther is an author at University of Liverpool specializing in marketing, business, and marketing management.
Publications per year
2019–2025
7
7
Improving PLS-SEM use for business marketing research
Peter Guenther, Miriam Guenther, Christian M. Ringle et al. · Industrial Marketing Management · 2023 · 688 citations · Full text
Virtual reality reduces pain in palliative care–A feasibility trial
Miriam Guenther, Dennis Görlich, Florian Bernhardt et al. · BMC Palliative Care · 2022 · 32 citations · Full text
Medicine, Oncology, Pain Management +16
PLS-SEM and reflective constructs: A response to recent criticism and a constructive path forward
Peter Guenther, Miriam Guenther, Christian M. Ringle et al. · Industrial Marketing Management · 2025 · 32 citations · Full text
Social Sciences, Educational Measurement, Criterion-referenced Assessment +11
1–5 of 7